ABOUT US
ABOUT PROCASY™️
Since 2012, we have worked with startups, scaleups, and established businesses to identify what is not working, define what needs to change, and execute the right solution.
Our work often begins with branding, but it rarely ends there. Depending on the need, we help shape positioning, messaging, digital presence, campaigns, content, and the broader direction required to move a brand forward.
Over the years, we have collaborated with clients across North America, Europe, and the Middle East, and built a trusted network of partners that helps us deliver where the work demands it.
We have worked across industries, including e-commerce, technology, beauty, health, tourism, automotive, fashion, retail, and insurance. The sector changes. The role stays the same: understand the problem, build the right direction, and execute with purpose.
At PROCASY, we help brands become clearer, stronger, and more effective.
PROCASY is not just a name. It comes from a real story.
PROCASY comes from a real story. In 2009, while working on a campaign for an organization supporting children with cancer, Edward Edilbi met a 12-year-old girl named Casy.
She was undergoing treatment for stage 3 cancer, but despite that, she still wanted to contribute. Casy was a talented young artist, and she shared 12 of her drawings, which became part of the campaign and helped raise more than $800,000 in donations. Edward started calling her “Pro Casy.” Six months later, she passed away.
Her name stayed with him, and eventually it became part of ours. PROCASY carries that story forward as a reminder that meaningful work should always come from something human.
WHAT WE DO
We are a branding and web design agency built for growth.
Since 2012, we have worked with startups, scaleups, and established businesses to identify what is not working, define what needs to change, and execute the right solution.
Our work often begins with branding, but it rarely ends there. Depending on the need, we help shape positioning, messaging, digital presence, campaigns, content, and the broader direction required to move a brand forward.
Over the years, we have collaborated with clients across North America, Europe, and the Middle East, and built a trusted network of partners that helps us deliver where the work demands it.
We have worked across industries, including e-commerce, technology, beauty, health, tourism, automotive, fashion, retail, and insurance. The sector changes. The role stays the same: understand the problem, build the right direction, and execute with purpose.
Explore the services below to learn more:
MEET OUR PEOPLE
We are a diverse group of specialists dedicated to creating memorable project experiences. They are creative leaders, strategists, analysts, experience designers, information architects, developers and more. And we all work together as one cohesive unit, united in our singular passion for putting customers first.
MICHELLE
MOYES
Account Manager
Michelle has 4+ years of experience in Account Management and Client Relations, with a strong passion for driving business growth through strategic partnerships and innovative solutions
FIRAS MALKI
Director, Strategic Engagement
Firas is an accomplished result-driven Product Marketing professional with 10+ years of experience in telecom enterprise. He has a sharp focus on driving Strategy, Innovation, and Success.
YOUSEF
SHIKIM
Art Director/UX/UI Manager
Yousef has 8+ years of experience in UI/UX design, specializing in user-centered digital products, visual design, prototyping, and cross-functional collaboration for web and mobile platforms.
MOHAMAD CHORBAJI
Marketing Specialist
Mohamad has experience in marketing strategy and growth execution, with a strong focus on supporting brands through performance-driven campaigns, digital optimization, and measurable business impact.