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Procasy office


Creative Director


Hi. I Am Edward Edilbi

A Creative Director from Toronto boasts 20+ years of experience in branding, creative direction, and business development.

I embody a unique fusion of passions—part nerd, part musician. Blending country charm with rock 'n' roll spirit, I have crafted a career that seamlessly integrates creative direction, branding, and visual design. When I'm not busy designing exceptional products, you'll find me in the wild off roading, strumming my guitar and drawing inspiration from the world around me.

Listen to Edward's music while reading!

Edward is currently wearing two hats

(1) The creative hat


I am a forward-thinking Creative Director with over 20+ years of experience managing creative teams across industries and leveraging senior leadership experience at several global media and advertising agencies.

My teams and I have delivered innovative, strategic, and impactful creative campaigns in the Middle East, Europe, and North America. Such global insight allows me to adapt seamlessly to multiple cultural contexts.

He has built a solid portfolio within an agency environment throughout his career, directing and implementing a broad range of revenue-generating design projects from conception to launch. To achieve results, he leverages creative vision with his business partners and a passion for graphic design to drive traffic, user engagement, brand loyalty, and conversions to sales.

Qualification Highlights:

  • Proven know-how to combine creative, art direction, and usability viewpoints resulting in world-class Web and mobile applications.

  • Experience developing and interpreting briefs from clients and project managers and translating their needs to create a concrete design for a wide range of marketing, print, digital, social, and experiential.

  •  Excel within deadline-driven environments, operating with strict budget requirements.

  • Exceptional collaborative and interpersonal skills; built rapport with clients, drove successful project life cycles, and coordinated graphics and design changes.

  • As an Art director, I had long years of experience hiring, training, and coaching new and junior members of the design team and fostering an open, collaborative, and inclusive environment for the staff.


Edward is well-versed in:

  • Adobe Creative Suite: Illustrator, Photoshop, InDesign, Lightroom.

  • UI & UX: Figma, Sketch App, InVision, AxureRP, Zeplin, and Adobe XD.

  • Capture One Pro

  • Affinity Graphics software (Affinity Designer and Affinity Photo.


Some of the Great Brands Edward Work With

(2) The social entrepreneur hat


He is an Ashoka Fellow and the founder of Dubarah. This global network aims to support Syrians worldwide through practical and creative solutions to make their lives better. In 2012, Edward created a new model of volunteering that encourages refugees to help each other. In 3 years, this model helped more than 3 million refugees in 15 countries, with support from 18,000 volunteers.

Find more about what media talked about me and this project


Honors & Awards

  • Semi-Finalist / SCHWAB Award – Jul 2015 – Geneva, Switzerland

  • RSA Fellowship – Mar 2015 – London, UK

  • Semi-Finalist / Gifted Citizen Award – Jul 2014 – Mexico, Mexico City

  • Ashoka Fellowship – Feb 2014 – Toronto, Canada

  • THE BOBS” 2015 – Dubarah – Winner of People’s Choice Award.

Awards logos

Check Edward’s TEDx talk to know the whole story!

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