(1) The creative hat

 

I am a forward-thinking Creative Director with over 20 years of experience leading creative teams across various industries. My background in senior leadership roles at global media and advertising agencies has shaped my ability to deliver innovative, strategic, and impactful campaigns across the Middle East, Europe, and North America. This global insight allows me to adapt seamlessly to different cultural contexts and deliver creative solutions that resonate across borders.

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Throughout my career, I’ve built a strong portfolio within the agency environment, overseeing revenue-generating design projects from conception to launch. My focus is always on blending creative vision with strategic business goals, working closely with my partners to drive traffic, enhance user engagement, build brand loyalty, and boost conversions.

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Qualification Highlights:

• Expertise in combining creative direction, art direction, and usability to develop world-class web and mobile applications.

• Skilled in translating client and project manager briefs into effective designs for marketing, print, digital, social media, and experiential projects.

• Excel in deadline-driven environments while adhering to strict budget requirements.

• Strong collaborative and interpersonal skills, fostering client rapport, managing project lifecycles, and coordinating design changes.

• Extensive experience as an Art Director, hiring, training, and coaching design teams, and fostering a collaborative and inclusive work environment.​

 

Edward is well-versed in:

• Adobe Creative Suite: Illustrator, Photoshop, InDesign, Lightroom.

• UI & UX Tools: Figma, Sketch, InVision, AxureRP, Zeplin, Adobe XD.

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Some of the Great Brands Edward Work With