(1) The creative hat

 

I am a forward-thinking Creative Director with over 20+ years of experience managing creative teams across industries and leveraging senior leadership experience at several global media and advertising agencies.

My teams and I have delivered innovative, strategic, and impactful creative campaigns in the Middle East, Europe, and North America. Such global insight allows me to adapt seamlessly to multiple cultural contexts.

He has built a solid portfolio within an agency environment throughout his career, directing and implementing a broad range of revenue-generating design projects from conception to launch. To achieve results, he leverages creative vision with his business partners and a passion for graphic design to drive traffic, user engagement, brand loyalty, and conversions to sales.

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Qualification Highlights:

• Proven know-how to combine creative, art direction, and usability viewpoints resulting in world-class Web and mobile applications.

• Experience developing and interpreting briefs from clients and project managers and translating their needs to create a concrete design for a wide range of marketing, print, digital, social, and experiential.

•  Excel within deadline-driven environments, operating with strict budget requirements.

• Exceptional collaborative and interpersonal skills; built rapport with clients, drove successful project life cycles, and coordinated graphics and design changes.

• As an Art director, I had long years of experience hiring, training, and coaching new and junior members of the design team and fostering an open, collaborative, and inclusive environment for the staff.

 

Edward is well-versed in:

• Adobe Creative Suite: Illustrator, Photoshop, InDesign, Lightroom.

• UI & UX: Figma, Sketch App, InVision, AxureRP, Zeplin, and Adobe XD.

• Capture One Pro

• Affinity Graphics software (Affinity Designer and Affinity Photo.

 

Some of the Great Brands Edward Work With