EDWARD
Creative Director
Hi. I Am Edward Edilbi
A Creative Director from Toronto with over 20 years of experience in branding, creative direction, and business development.
I bring a unique mix of energy to everything I do. Part nerd, part musician. Blending middle Eastern charm with a blues spirit, I have built a career that integrates design, strategy, and storytelling into powerful brand experiences. When I am not crafting standout creative work, I am off-roading in nature, strumming my oud or guitar, and finding inspiration in the world around me.
I Live at the Intersection of Creativity and Impact!
I wear two hats. One is focused on design, branding, and storytelling. The other is rooted in building systems that create social change. These aren’t two separate careers. They are two sides of the same mission: using creativity to shape the world we want to live in.
This page is your window into that journey. A place where you’ll find the work I’ve done, the movements I’ve built, and the ideas that keep me going.
Hat One: The Creative Director
Design that Connects. Strategy that Performs.
I have more than 20 years of experience leading creative teams, building brand identities, and shaping campaigns across North America, Europe, and the Middle East.
At Ashoka, I led a full rebranding initiative across 38 international offices. The result was a 30 percent increase in global brand recognition and deeper alignment with partners and audiences. Before that, I founded Procasy Studio, where I helped startups, nonprofits, and global teams bring their stories to life through strong creative strategy and design thinking.
I believe that great design is about clarity. It’s about telling the truth well and helping people feel seen.
What I Do Best
-
Brand strategy and identity design
-
UI and UX for web and mobile platforms
-
Campaign development and creative direction
-
Leading diverse and remote creative teams
-
Aligning creative work with measurable business goals
A Few of the Great Brands Edward Has Worked With
Hat Two: The Social Entrepreneur
Creativity in Service of People
In 2012, I created Dubarah during the peak of the Syrian crisis. It was never meant to be a typical NGO. It was a platform where Syrians helped each other find jobs, homes, and hope, without waiting for anyone’s permission.
Dubarah grew into a community of over 18,000 volunteers across 15 countries, supporting more than 3 million displaced people. It proved that when you combine empathy with smart systems and strong storytelling, you can build movements that matter.
Awards and Recognition
-
Ashoka Fellowship (USA / Canada)
-
RSA Fellowship (United Kingdom)
-
The BOBS Award (Germany)
-
Schwab Foundation Semi-Finalist (Switzerland)
-
Gifted Citizen Award Semi-Finalist (Mexico)
